1. Site Indexing, Spiders / Robots
2. Organic Ranking Factors- {Search Engine Results Pages (SERPs)}
3. Improve Google Page Rank
4. On-Page / On-Site Optimization & Ranking Factors for Domains, Sub-Domains, Folders and URL structures (inc. URL rewriting)
5. Structure of a Web Page
6. Head section (Includes: Meta Data structure & robots)
7. Body section (Includes: H Tags, Keyword Density, Contextual Linking, Internal Linking, Alt tags, Content Structure & Semantics etc)
8. The ‘Perfect’ Web Page Optimization
9. Duplicate Content Issues
10. White Hat, Black Hat & Grey Hat SEO Techniques
Implementing Google Webmaster Tools & Analytics
Off Page Optimization & Ranking Factors:
1. External Linking Structure (Back links)
2. The ‘Do Follow’ & The ‘No Follow’
3. Link Building (Includes: One Way, Reciprocal & 3 Way Link Building)
4. Competitor Link Analysis & Advanced Link Building Strategies
5. Social Media Networking & Link Building
6. Web Directories (Top level, Mid Level and Bottom Level Submissions)
7. Article Submissions for to Get Traffic & Back Links
8. Press Release Distribution for to Get Traffic & Back Links
Other Skills:
Google Insights, Google Alerts, Google Maps, New SEO Strategy Planning, Implementation & Reporting Keyword Research
Reviewing the Website {Webpage}
Creating an SEO Report {Review of a Website Or Webpage}
Planning and Implementing an SEO strategy based on project review
Planning, prioritizing and implementing on-site {on-page changes}
Planning, prioritizing and implementing off-site link building Measuring & Reporting to an Employer or Client.
