What are microformats?

Microformats are simple codes that you can use to identify specific kinds of data, like people or events, in your webpages.

Core SEO Skills

1.       Site Indexing, Spiders / Robots

2.       Organic Ranking Factors- {Search Engine Results Pages (SERPs)}

3.       Improve Google Page Rank

4.       On-Page / On-Site Optimization & Ranking Factors for Domains, Sub-Domains, Folders and URL structures (inc. URL rewriting)

5.       Structure of a Web Page

6.       Head section (Includes: Meta Data structure & robots)

7.       Body section (Includes: H Tags, Keyword Density, Contextual Linking, Internal Linking, Alt tags, Content Structure & Semantics etc)

8.       The ‘Perfect’ Web Page Optimization

9.       Duplicate Content Issues

10.   White Hat, Black Hat & Grey Hat SEO Techniques

Implementing Google Webmaster Tools & Analytics

Off Page Optimization & Ranking Factors:

1.       External Linking Structure (Back links)

2.       The ‘Do Follow’ & The ‘No Follow’

3.       Link Building (Includes: One Way, Reciprocal & 3 Way Link Building)

4.       Competitor Link Analysis & Advanced Link Building Strategies

5.       Social Media Networking & Link Building

6.       Web Directories (Top level, Mid Level and Bottom Level Submissions)

7.       Article Submissions for to Get Traffic & Back Links

8.       Press Release Distribution for to Get Traffic & Back Links

Other Skills:
Google Insights, Google Alerts, Google Maps, New SEO Strategy Planning, Implementation & Reporting Keyword Research
Reviewing the Website {Webpage}
Creating an SEO Report {Review of a Website Or Webpage}
Planning and Implementing an SEO strategy based on project review
Planning, prioritizing and implementing on-site {on-page changes}
Planning, prioritizing and implementing off-site link building Measuring & Reporting to an Employer or Client.

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